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Branding the Baltic Sea Region: - a case study of place branding
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Can you actually brand a place? Recent, quite extensive research has supported the idea that you really can do so. There seems to be no serious doubt about that it is possible to brand a city and the same fact, however less certain, seems to apply to regions and countries. The idea to brand the Baltic Sea region can be traced back to 2001, when it was acknowledged at the 2001 Baltic Development Forum Summit in St Petersburg. But can a place, like the Baltic Sea region with its 10 countries and at least as many national cultures and languages, really be branded? To what extent could it be done? That is the first research question addressed in this study.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-5726OAI: diva2:195607
Available from: 2007-01-05 Created: 2007-01-05

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