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Selling of Complex Industrial Products in an International Setting, the case of Scania Rigids
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The main goal of this thesis is to investigate which factors influence the transaction process between the customer, truck dealer and a truck body manufacturer on the international market.

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Business Administration
URN: urn:nbn:se:su:diva-5899OAI: diva2:195801
Available from: 2007-01-05 Created: 2007-01-05

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