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Selling of Complex Industrial Products in an International Setting, the case of Scania Rigids
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The main goal of this thesis is to investigate which factors influence the transaction process between the customer, truck dealer and a truck body manufacturer on the international market.

Place, publisher, year, edition, pages
2005.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5899OAI: oai:DiVA.org:su-5899DiVA: diva2:195801
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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