Selling of Complex Industrial Products in an International Setting, the case of Scania Rigids
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The main goal of this thesis is to investigate which factors influence the transaction process between the customer, truck dealer and a truck body manufacturer on the international market.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5899OAI: oai:DiVA.org:su-5899DiVA: diva2:195801