Doing Good & Doing Well: Corporate Social Investments - the case of Nokia and Microsoft
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This thesis describes global social investment programs at Nokia and Microsoft and the benefits that these programs can generate both for the companies and the fund recipients in local communities. This study, which is qualitative, includes both literature studies of contemporary theories in the area of Corporate Social Responsibility (CSR) and case studies based on the analysis of existing corporate documents and one or two interviews at each case company. The findings in this thesis are that both Nokia and Microsoft may be able to benefit from nearly all of the factors studied in this thesis, such as the increased future availability of competent employees or local partners, increased market potential and increased brand value. Both companies also have the potential to make a greater impact on the selected social issues in the programs than individual donors, thanks to their unique competencies in their area of business. In a comparison between the two companies, Nokia seems to be best positioned to make the most use of the invested money as its programs are more efficiently run in theory. However, no conclusions can be made about the actual impacts of the social projects that Nokia and Microsoft support, as the focus in this study remains on a global level, exploring the intensions and guiding principles of the programs.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-6062OAI: oai:DiVA.org:su-6062DiVA: diva2:195986