Emotionellt värdeskapande: Känslans roll i företagets värdeskapande
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Management research has during the last decades devoted itself to finding new solutions as to how companies in a better and more efficient way can take advantage of the human resources to create added value. This brings up the problem of understanding, making visible and identifying these resources and to be able to influence them. A section of the issue of understanding that has grown stronger lately builds on the role of emotions in transformation of resources. Research into this issue has shown a discrepancy where a common view seldom can be assumed. This leads to the first aim of the essay; to create a theoretical framework for understanding and dealing with the role that emotions play when it comes to creating added value in a company. Initially the framework identifies an interpreting way of handling emotions and then turns to their role in creating added value in four groups: the owner, the leader, the co-worker and the customer. To be able to identify the role of emotions more easily, these groups have been linked to different perspectives, with the purpose of making visible added value originating from emotions. A smaller empirical study has been made to catch and confirm emotions in accordance with the assumed attitude, aimed at the four groups. The second aim of the essay is to create an analytical model to understand the role of emotions in the process of creating added value, based on the theoretical framework and the empirical study. The conclusion is that emotions very well can be seen as a subjective feeling state where interpretation is the basis for understanding. From the subject feeling state we observe that the importance of emotions for creating added value becomes evident on a strategical, tactical and operative level. The object of the essay is not to create a general model but should be seen as a conception for understanding.
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IdentifiersURN: urn:nbn:se:su:diva-6092OAI: oai:DiVA.org:su-6092DiVA: diva2:196022