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Why people buy junk: How today’s consumers choose between functionality and design
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Reveal the aspects of the consumer’s decision making process when buying a product. This study focuses on teenager’s decision making process when buying an MP3 player. This study shows that appealing aesthetics elevates the product and poor functionality depreciates or eliminates the product. Brands assure the consumers, whether the product is of poor quality or not.

Place, publisher, year, edition, pages
2006.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-6348OAI: oai:DiVA.org:su-6348DiVA, id: diva2:196375
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

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fulltext(222 kB)430 downloads
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File name FULLTEXT01.pdfFile size 222 kBChecksum SHA-1
99e4e09c776e75341b2cbf1028ec1775ae54d1f0c12462c7bfae5066c6c3d2cd7b7853d3
Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • apa
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