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Vad får dig att klicka?: en studie om utformning av bannerannonser i förhållande till målgrupp
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsens huvudsyfte är att öka förståelsen för hur bannerannonser skall utformas för att nå rätt målgrupp. Delsyften består av att kartlägga bannerannonsmarknaden, identifiera vilka faktorer som påverkar utformningen av bannerannonser samt analysera hur en bannerannons når rätt målgrupp. Det är en explorativ studie där empirimaterialet samlats in via kvalitativa intervjuer.

Place, publisher, year, edition, pages
2006.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-6367OAI: oai:DiVA.org:su-6367DiVA: diva2:196395
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

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fulltext(467 kB)1070 downloads
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eb2446047c6904eacdd7adc0217a6d854bf06cec3ce97e2bcb880b546bfbeeb5a759df42
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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