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Scania och Volvos grundpelare inom lastbilar: Intervjustudier ur konsumenters perspektiv
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Med denna uppsats utformade författarna en huvudfråga vars syfte var att verifiera ifall prisförmån, kvalité, service samt aktning verkligen var basen för åkeriägarnas samt lastbilschaufförernas relevanta preferenser vid val av lastbils fabrikat, Eller om det möjligen fanns andra betydelsefullare preferenser att beakta. Då Sverige har två stora lastbilstillverkare, var Scania samt Volvo givna undersökningsobjekt för författarnas studie inom kundtillfredsställelse.

Place, publisher, year, edition, pages
2006.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-6415OAI: oai:DiVA.org:su-6415DiVA: diva2:196456
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

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fulltext(512 kB)790 downloads
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a1c36c5a29d0167fea9c5a3beb63637c5cd55efcee0d15b0dd18d2b0c9a3d80c7339dd98
Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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