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Motivating your staff in developing economies: Western theories confront the eastern reality
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The study was conducted in the medium size ski hotel in Macedonia, the former republic of Jugoslavia. Using qualitative methods were established the motivation needs of the local personel and the approaches used by managers. According to Maslow people’s needs can be organised in a hierarchal pyramid beginning with physiological needs moving upward to more complicated needs as self-actualisation. He insists that needs force people to satisfy them and satisfied needs are not motivating. Hofstede in his theory about cultural differences defined four dimensions to show and explain differences between different countries. Those are power distance, avoiding uncertainty, collectivism against individualism, feminism against masculinism. According to Hofstede those dimensions would effect the needs’ pyramid. This hypotese were not proved which means that such theories as Maslov´s might be used in practice by international companies keeping in consideration the knowledge of cultural differences.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-6433OAI: diva2:196479
Available from: 2007-01-05 Created: 2007-01-05

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