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Det Webbaserade kundmötet: En teoretisk analys av användares erfarenheter, upplevelser och attityder i mötet med kommersiella webbplatser
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

This paper aims to discover if the customers meeting with a company’s website can be described through theories derived from both web usability and theories concerning physical meetings between customers and salespersons in a traditional way. The conducted research involves five interviews as well as participating observations witch where analyzed with a hermeneutical approach. The most prominent results are that the web based customer meeting can be described through both of the theoretical perspectives witch results in a broader and more colorful portrayal of the individuals encounter with a commercial website.

Place, publisher, year, edition, pages
2006.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-6519OAI: oai:DiVA.org:su-6519DiVA: diva2:196598
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

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fulltext(484 kB)339 downloads
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File name FULLTEXT01.pdfFile size 484 kBChecksum SHA-1
216cb458e809332ed9a3b355f9f107ee867eaaf2140b912efd75f3d5bf4b0f2d866bbec7
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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