Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Researching Emerging Opportunities in the Chinese Telecommunication Industry
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of our thesis is to research the Swedish telecommunication company, BISC’s potential on the Chinese market. We have used five different theoretical tools to examine the external and internal environment of the company; Pest analysis, a market analysis, a Porter’s five forces analysis, a firm’s resources and capabilities analysis, and a SWOT. All have been used to categorise and summarize the findings in the analyses. Our findings gave both positive and negative answers in terms of our research question: Should BISC enter the Chinese telecommunication market? The Pest analysis led us to conclude that BISC could potentially handle the macro environment of China well. The market analysis showed the astonishing market potential availability in the country. The Porter industry analysis gave a rather pessimistic outcome, with few customers and high entry barriers. The firm’s resources and capabilities analysis found several significant assets. The firm’s human capital, external network and financial health showed that the company is well equipped to potentially run a subsidiary within China. A SWOT summary of the analyses made us draw the conclusion that BISC’s hypothetical strengths and opportunities in China outweigh the hypothetical weaknesses and threats, while the high barriers of entry can be overcome with the internal resources of BISC. Our advice to BISC is, therefore: enter the Chinese telecommunication market.

Place, publisher, year, edition, pages
2006.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-6544OAI: oai:DiVA.org:su-6544DiVA: diva2:196631
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

Open Access in DiVA

fulltext(634 kB)3693 downloads
File information
File name FULLTEXT01.pdfFile size 634 kBChecksum SHA-1
10b508705ad9aaeabcda707da90263c23ecf8a013054141ac323669948af326f38711fea
Type fulltextMimetype application/pdf

By organisation
School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 3693 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 5134 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf