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Integrera mera - men finns det baksidor med integrerad kommunikation?: En kvalitativ studie av hur informationsansvariga på företag resonerar kring potentiellt negativa konsekvenser av integrerad kommunikation.
Stockholm University, Faculty of Social Sciences, School of Business.
2006 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sammanfattning saknas.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-6563OAI: diva2:196652
Available from: 2007-01-05 Created: 2007-01-05Bibliographically approved

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