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Resiliensforskning, varumärke och identitet: Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv
Stockholm University, interfaculty units, Stockholm Resilience Centre.
Responsible organisation
2008 (Swedish)Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Since the beginning of 2007 Stockholm Resilience Centre has produced scientific

transdisciplinary research in the subjects of sustainability and resilience. There is a high

ambition to communicate the results of the research to key stakeholders. One of the target

groups is policy makers, because the mission identifies this group as important when reaching

for the main goal (vision) of the research institute. The media of choice is an e-newsletter

with the latest resilience research produced within Stockholm Resilience Centre. It is at the

same time an opportunity to bring forth the organisations objective connected with the vision.

The newsletter is studied in the light of marketing communication with the purpose to clarify

the needs of policy makers, examine the limits and possibilities of the media and the

organisational aspects with the intention to give guidelines concerning the development of the

newsletter. Through extensive litterature studies and qualitative interviews, conclusions are

made about the research institutes´ activities, it´s identity and message. The result is

interesting and useful for anyone who has tried to understand the complexity of organisational


Place, publisher, year, edition, pages
2008. , 88 p.
Keyword [en]
resilience research, policy maker, corporate identity, newsletter, strategic
Keyword [sv]
resiliensforskning, policymaker, företagsidentitet, nyhetsbrev, strategisk
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:su:diva-7825OAI: diva2:199113
Available from: 2008-05-19 Created: 2008-05-19Bibliographically approved

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