En tänkbar väg mot mer relevanta prisundersökningar av dagligvaror: Alternativa prisundersökningar där målgruppens köpvanor, budget och kvalitetspreferenser är kända
Stockholm University, interfaculty units, Stockholm Resilience Centre2008 (Swedish)
Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
More relevant price comparisons between groceries are possible. This study points out
one possible path through an example. The purpose of this approach is to develop a
model in a realistic context. The main assumption behind the proposed model is that
price always has to be compared to quality. The model (algorithm) starts with a basket
with the cheapest goods. The next step is to substitute goods with more priceworthy
alternatives. Priceworthy are defined as quality points divided by the cost of substitution.
The quality aspects that are considered should be both imortant and hard to
estimate for the target group of the price comparison. Some quality aspects are generally
not payed as much attention to as they could. Three examples are taste, content and
company sustainablity rating.
The main purpose of this study is to investigate how to achieve higher consumer
relevance when designing price comparisons of groceries. What are the important
factors? The study deals with the concepts of perceived quality and relevance in this
particular case. Methods have included studies of literature and previous price
comparisons, followed by interviews with qualified people within the grocery branch.
Place, publisher, year, edition, pages
2008. , 55 p.
sustainable enterprising, groceries, price comparison
hållbart företagande, dagligvaruhandel, prisjämförelse
Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:su:diva-7828OAI: oai:DiVA.org:su-7828DiVA: diva2:199116
Bergström, Sören, Professor
Deutsch, Lisa, Forskare