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En tänkbar väg mot mer relevanta prisundersökningar av dagligvaror: Alternativa prisundersökningar där målgruppens köpvanor, budget och kvalitetspreferenser är kända
Stockholm University, interfaculty units, Stockholm Resilience Centre.
Responsible organisation
2008 (Swedish)Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

More relevant price comparisons between groceries are possible. This study points out

one possible path through an example. The purpose of this approach is to develop a

model in a realistic context. The main assumption behind the proposed model is that

price always has to be compared to quality. The model (algorithm) starts with a basket

with the cheapest goods. The next step is to substitute goods with more priceworthy

alternatives. Priceworthy are defined as quality points divided by the cost of substitution.

The quality aspects that are considered should be both imortant and hard to

estimate for the target group of the price comparison. Some quality aspects are generally

not payed as much attention to as they could. Three examples are taste, content and

company sustainablity rating.

The main purpose of this study is to investigate how to achieve higher consumer

relevance when designing price comparisons of groceries. What are the important

factors? The study deals with the concepts of perceived quality and relevance in this

particular case. Methods have included studies of literature and previous price

comparisons, followed by interviews with qualified people within the grocery branch.

Place, publisher, year, edition, pages
2008. , 55 p.
Keyword [en]
sustainable enterprising, groceries, price comparison
Keyword [sv]
hållbart företagande, dagligvaruhandel, prisjämförelse
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:su:diva-7828OAI: diva2:199116
Available from: 2008-05-19 Created: 2008-05-19Bibliographically approved

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