Change search
ReferencesLink to record
Permanent link

Direct link
Motivation , decision theory and human decision making
Stockholm University, Faculty of Social Sciences, Department of Psychology. (Risk, Social and Decision Research Unit)
2012 (English)In: Cognition and motiavtion: Forging an interdisciplinary perspective / [ed] Shulamith Kreitler, Cambridge: Cambridge University Press, 2012, 307-320 p.Chapter in book (Other (popular science, discussion, etc.))
Abstract [en]

There are two main approaches to study human decision making. Process approaches focus on the decision process, how the information is interpreted and reinterpreted, what decision rules are used to reach a decision etc. Structural approaches do not follow the intervening decision process, but attempt to predict choices based on parameters of the decision problems.

In this chapter, what is here called  fundamental motivation (the result of thirst, need for social closeness, competition etc) motivates a particular choice. Process and representation motivation as used in this chapter covers how a decision maker is motivated to process the available information to reach a decision (how to ignore, reinterpret information, what decision rules to apply to reach and how to structure the representation of a final decision satisfying both process and representation motivation as well as fundamental motivation). Since the 1950ies process approaches of decision research have been quite explicit about process and representation motivation but they have more or less neglected fundamental motivation. Standard structural approaches were silent about motivation for along time until the 1990ies, when an interest in emotion, affect and decision making and individual differences brought different fundamental motivations into the field. For many years there was a lack of advanced treatments of motivation in most decision research. However, recent interest in linking decision making to motivation seems to be a promising prospect for future developments of decision research.



Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2012. 307-320 p.
National Category
Psychology (excluding Applied Psychology)
Research subject
URN: urn:nbn:se:su:diva-27638ISBN: 9780521888677OAI: diva2:216682
Available from: 2009-05-11 Created: 2009-05-11 Last updated: 2014-09-16Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Svenson, Ola
By organisation
Department of Psychology
Psychology (excluding Applied Psychology)

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 158 hits
ReferencesLink to record
Permanent link

Direct link