Motivation , decision theory and human decision making
2012 (English)In: Cognition and motiavtion: Forging an interdisciplinary perspective / [ed] Shulamith Kreitler, Cambridge: Cambridge University Press, 2012, 307-320 p.Chapter in book (Other (popular science, discussion, etc.))
There are two main approaches to study human decision making. Process approaches focus on the decision process, how the information is interpreted and reinterpreted, what decision rules are used to reach a decision etc. Structural approaches do not follow the intervening decision process, but attempt to predict choices based on parameters of the decision problems.
In this chapter, what is here called fundamental motivation (the result of thirst, need for social closeness, competition etc) motivates a particular choice. Process and representation motivation as used in this chapter covers how a decision maker is motivated to process the available information to reach a decision (how to ignore, reinterpret information, what decision rules to apply to reach and how to structure the representation of a final decision satisfying both process and representation motivation as well as fundamental motivation). Since the 1950ies process approaches of decision research have been quite explicit about process and representation motivation but they have more or less neglected fundamental motivation. Standard structural approaches were silent about motivation for along time until the 1990ies, when an interest in emotion, affect and decision making and individual differences brought different fundamental motivations into the field. For many years there was a lack of advanced treatments of motivation in most decision research. However, recent interest in linking decision making to motivation seems to be a promising prospect for future developments of decision research.
Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2012. 307-320 p.
Psychology (excluding Applied Psychology)
Research subject Psychology
IdentifiersURN: urn:nbn:se:su:diva-27638ISBN: 9780521888677OAI: oai:DiVA.org:su-27638DiVA: diva2:216682