Fashioning Places : Spatial Practices of Shopping and Retailing
2009 (English)Conference paper (Other academic)
Shopping spaces and consumption places are continuously formed and reformed. The objective with this paper is to outline a time-spatial framework and conceptualisation of how places for shopping are continuously fashioned and refashioned. It draws on and integrates theories on commercial cultures, the production of space and the becoming of places. Stores and other shopping spaces are social places that are formed and reformed through different spatial practices and representations, and in relation to their surroundings. Shopping spaces are fashioned by how retailers strategically use and dominate them but also through how consumers tactically use and appropriate them as places. In the formation of shopping places the temporal dimension is crucial and it is tentatively argued that fashion theory can provide conceptual insights into the fashioning and refashioning of places. The paper is structured into three parts. Firstly, shopping is discussed as a geographical project in relation to geographies of consumption and the cultural economy. It is argued that shopping is constrained and enabled by time and space but also that shopping is a place creating practice and that shopping is a way of being and experiencing places. Secondly, shopping as a situated project and the formation and reformation of shopping places are problematised and illustrated through concrete examples of contrasting everyday life commodities (books, coffee and clothing) and their associated places (bookstores, cafés and fashion shops). Thirdly, the spatial practices of fashion retailing with focus on embeddeness and materialities of service work as a hybrid activity is highlighted.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-28352OAI: oai:DiVA.org:su-28352DiVA: diva2:223873
Paper presented at The 2009 Meeting of The American Association of Geographers in Las Vegas, NV.