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Goodness-level dependent word-order effect in preference comparison: Semantics is an important factor
Stockholm University, Faculty of Social Sciences, Department of Psychology.
Stockholm University, Faculty of Social Sciences, Department of Psychology.
2009 (English)In: Fechner Day 2009: Proceedings of the 25th Annual Meeting of the International Society for Psychophysics / [ed] M.A. Elliott, S. Antonijevic, S. Berthaud, P. Mulcahy, B. Bargary, C. Martyn, & H. Schmidt, Galway, Irland: International Society for Psychophysics , 2009Conference paper, Published paper (Other academic)
Abstract [en]

Hellström (2003) and Englund (2008) found a goodness-level dependent word-order effect (WOE) for preference judgment–a tendency to prefer the left (first read) of two good alternatives and the right (second) of two bad ones. Stimuli were spaced horizontally, and participants indicated preference by choosing one of several written statements (e.g., “apple I like more than pear”). The results were described as being due to a higher weight for the left/first stimulus than for the right/second. In the present study, Experiment 1 was similar to the previous studies, except that the stimuli were spaced vertically. In Experiment 2, stimuli were spaced horizontally, but preference was indicated by symbols instead of statements. The results of Experiment 1 essentially replicated the earlier findings, with a higher weight for the upper (first read) stimulus, but those of Experiment 2 did not. These results suggest that the semantic structure of the preference statements is an important factor behind the goodness-level dependent WOE.

Place, publisher, year, edition, pages
Galway, Irland: International Society for Psychophysics , 2009.
Keyword [en]
preference comparison, semantics, word-order effect
National Category
Psychology
Research subject
Psychology
Identifiers
URN: urn:nbn:se:su:diva-35005OAI: oai:DiVA.org:su-35005DiVA: diva2:286109
Conference
Fechner Day 2009
Available from: 2010-01-13 Created: 2010-01-13

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