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Doing the right thing the wrong way: Representations of Islam and the dilemmas of sharing good practices in European public service broadcasting
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2009 (English)In: Diasporas, Migration and Media: Crossing Boundaries, New Directions,, 2009Conference paper (Refereed)
Abstract [en]

In 2008 the Swedish public service television launched the much debated series Halal-TV, featuring three Muslim women. The programme highlights the responsibilities of public service companies in contemporary multi-ethnic and multi-religious societies and their obligations to promote equality, and to oppose discrimination. The originally Dutch format De Meiden van Halal (The Girls from Halal) is presented in the A Diversity Toolkit (2007) as an example of good practice, aiming at improving and disseminating good quality portrayal of minorities among European public service television. However, the Swedish series was heavily criticized for having just the opposite effect. Debaters accused SVT of reinforcing prejudices against Muslims and segregation in society. Moreover the dissatisfaction resulted in a large number of complaints to the Swedish Broadcasting Commission.

This paper concerns the construction and framing of identity positions in the programme and in the following debate in the newspaper Svenska Dagbladet, the news site, and Newsmill, a site for news comments and debate. The paper discusses the series and the debate from a perspective of integration, identity politics, group rights and the public service’s serve all-principle. The analysis addresses intersections of ethnicity, religion and gender and draws mainly on framing theory.

Place, publisher, year, edition, pages
Keyword [en]
public service television, islam, discrimination, social cohesion
National Category
Media and Communications
Research subject
URN: urn:nbn:se:su:diva-36015OAI: diva2:288532
ECREA –Diaspora, Migration and the Media section
Available from: 2010-01-21 Created: 2010-01-21 Last updated: 2014-03-24Bibliographically approved

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Hultén, Gunilla
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