Prisoners in paradise: Subcultural resistance to the marketization of tattooing
2005 (English)In: Consumption, markets & culture, ISSN 1025-3866, E-ISSN 1477-223X, Vol. 8, no 3, 261-274 p.Article in journal (Refereed) Published
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non-commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo artists more or less willingly accept the role of service providers for consumers wishing to embody brand symbols. The commercial sphere hence plays a role in the cultural identity of the tattoo culture as an Otherness, from which the tattoo culture defines itself.
Place, publisher, year, edition, pages
2005. Vol. 8, no 3, 261-274 p.
Tattoos; Brands; Subculture; Videography; Identity
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-38710DOI: 10.1080/10253860500160320OAI: oai:DiVA.org:su-38710DiVA: diva2:313397