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Gift-giving as a conceptual framework: framing social behavior in online networks
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2010 (English)In: JIT. Journal of information technology (Print), ISSN 0268-3962, E-ISSN 1466-4437, Vol. 25, no 2, 170-177 p.Article in journal (Refereed) Published
Abstract [en]

This paper explores the use of gift-giving as a theoretical and conceptual framework for analyzing sociotechnical behaviour in online networks and communities. Not only has gift-giving the potential to frame and explain much social media behaviour, but reversely and perhaps more importantly, mediated social behaviour also has the potential to develop gift-giving theory. Information and communication technologies form joint sociotechnical systems where new practices emerge. The paper focuses on describing the academic background of the gifting framework to help develop a deeper, theory-based, understanding of these sociotechnical phenomena. Three themes are prevalent in the gifting literature: other-orientation, social bonding and generalized reciprocity. The paper gives examples of how these themes are enacted by end-users via the use of information and communication technologies. Finally, sociotechnically embedded economies, called gifting technologies, are identified and discussed.

Place, publisher, year, edition, pages
London: Palgrave Macmillan , 2010. Vol. 25, no 2, 170-177 p.
Keyword [en]
gift-giving, social media, gifting technologies
National Category
Media and Communications
URN: urn:nbn:se:su:diva-39017DOI: 10.1057/jit.2010.5OAI: diva2:317973
Available from: 2010-05-05 Created: 2010-05-05 Last updated: 2010-09-30Bibliographically approved

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Skågeby, Jörgen
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