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Serving the needs of us? An audience analysis of community media
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2009 (English)Conference paper (Other academic)
Abstract [en]

This paper will present the results of an audience study carried out in Korogocho slum,

Nairobi, Kenya, during spring 2009. The study is based on a survey and a series of group

interviews with youth living in Korogocho slum. It focuses on the attitudes towards

community media and media access and use. Do the young inhabitants of the slum agree that

community media belongs to the community and caters to their needs? Has the community

radio station any affect on their identity and perception of themselves? Have they changed

their media habits once the option of community media arose, or are they still mainly using

commercial mainstream media?

Place, publisher, year, edition, pages
URN: urn:nbn:se:su:diva-39144OAI: diva2:318749
Nordic Africa Days 2009
Available from: 2010-05-10 Created: 2010-05-10 Last updated: 2011-04-14Bibliographically approved

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Gustafsson, Jessica
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