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När turisterna sviker: En fallstudie om turistindustrins sårbarhet i Baguio, Filippinerna
Stockholm University, Faculty of Social Sciences, Department of Human Geography.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
When the tourists disappear : A case study examining the vulnerability within the tourism industry in Baguio, in the Philippines (English)
Abstract [en]

The main purpose of this essay is to examine the vulnerabilities within the tourism industry. Changes due to tourism development are inevitable but what would be the consequence of a decline in tourism for an area where tourism is the main source of employment and income. This essay is based on a case study conducted in Baguio, a tourism-dependent region in the Philippines, during November 2004 up to April 2005. During these months Baguio had several cases of fatal meningitis, which led to massive media coverage and a decline in the number of tourists visiting Baguio. I examined the course of events during this period to see the effects on the city and its inhabitants and how they responded to the challenge. This essay shows that it is not only the presence of tourism that can have a major impact on a region, but also the absence of tourism. Everybody that was interviewed in this study expressed that media exaggerated the danger of meningitis and as a result people avoided visiting Baguio.

Place, publisher, year, edition, pages
Keyword [en]
Tourism industry, tourism development, Philippines, Baguio, meningitis, media.
URN: urn:nbn:se:su:diva-39741OAI: diva2:321217
Social and Behavioural Science, Law
Available from: 2010-06-28 Created: 2010-05-30 Last updated: 2010-06-28Bibliographically approved

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