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Exploring Qualitative Sharing Practices of Social Metadata: Expanding the Attention Economy
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2009 (English)In: The Information Society, ISSN 0197-2243, E-ISSN 1087-6537, Vol. 25, no 1, 60-72 p.Article in journal (Refereed) Published
Abstract [en]

Social metadata are receiving interest from many domains, mainly as a way to aggregate various patterns in social networks. Few scholars have, however, taken the perspective of end users and examined how they utilize social metadata to enrich interpersonal communication. The results of a study of end-user practices of social metadata usage are presented in this article. Data were gathered from a variety of online forums by collecting and analyzing user discussions relating to social metadata supporting features in Facebook. Three hundred and fifteen relevant comments on social metadata usage were extracted. The analysis revealed the use of experimental profiles, clashes between work-and non-work-related social metadata usage and differences in users' social investment, causing social dilemmas. The study also resulted in developments of theory relating to social metadata and relationship maintenance. In conclusion, social metadata expand a pure “attention economy,” conveying a much wider qualitative range of social information.

Place, publisher, year, edition, pages
Routledge , 2009. Vol. 25, no 1, 60-72 p.
Keyword [en]
facebook; gift-giving; online ethnography; social metadata
National Category
Media and Communications
Research subject
Communication Studies
URN: urn:nbn:se:su:diva-40100DOI: 10.1080/01972240802587588OAI: diva2:322623
Available from: 2010-06-07 Created: 2010-06-07

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Skågeby, Jörgen
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ReferencesLink to record
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