Change search
ReferencesLink to record
Permanent link

Direct link
The Communication Strategies of Bush and Obama: An In-depth Analysis of the Rhetoric of Presidents Bush and Obama on the Annual State of the Union Address
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Rhetoric and politics have been interrelated through time. Major political leaders have tried to influence their followers through well-organized and well-written political speeches since the Roman Empire and Byzantium. As one of the original writers of rhetoric, Aristotle referred to it as the art of finding the best aspect of an argument that tends to convince the audience. In my thesis, I analyze and compare the rhetoric of President George W. Bush with that of President Barack Obama. Specifically, I compare and contrast their respective State of the Union Addresses. The questions that I want to answer lay upon the methods both Presidents use during their respective speeches. My thesis also discusses their respective prioritized topics. I give a short presentation of the importance of rhetoric, ranging from the Roman Empire to today‟s American politics. I also comment on the meaning of rhetoric in the modern age. In order to perform my analysis, I use the five stage method of rhetorical analysis: Context, Disposition, Means to convince, Argumentation Analysis and Style. The different argument styles of President Bush and President Obama are discussed.

Place, publisher, year, edition, pages
2010. , 38 p.
Keyword [en]
George W Bush, Barack Obama, state of the union, politics, rhetorics
National Category
Media and Communications
URN: urn:nbn:se:su:diva-40353OAI: diva2:323516
Humanities, Theology
Available from: 2010-06-26 Created: 2010-06-11 Last updated: 2010-06-26Bibliographically approved

Open Access in DiVA

fulltext(500 kB)623 downloads
File information
File name FULLTEXT01.pdfFile size 500 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Mahdessian, Nanor
By organisation
Department of Journalism, Media and Communication (JMK)
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 623 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 2014 hits
ReferencesLink to record
Permanent link

Direct link