Organisering av en ny marknad: En studie av den svenska coachningmarknaden
2010 (Swedish)Report (Other academic)
This paper outlines the rise of a new market, namely the Swedish coaching market. The theoretical framework guiding the form and content of this report is mainly the theory of social constructionism, as presented by Berger and Luckmann (1966). The conceptual framework of complete and partial organizations is given by Ahrne and Brunsson (2009). The aim of this report is to map and overview the Swedish domestic market for coaching products and services. It makes use of a qualitative approach to investigate the perceptions on what coaching is, when and why it was commercialized, and more. One purpose of this report is to explore to what extent the developing organization of this market can be described as spontaneously emerging vis-à-vis deliberately decided and organized by various sometimes disagreeing parties. The study indicates that the Swedish coaching market is characterized by uncertainty of what a coach is, and what services and products he or she may provide. It further indicates that buyers and actors of public procurements are influenced by market organization in form of i.e. coaching certifications.
Place, publisher, year, edition, pages
Stockholm: Stockholm centre for organizational research , 2010. , 43 p.
, Scores rapportserie, ISSN 1404-5052 ; 7
Coachning, Coaching, ny marknad, Erik Wikberg, Score
IdentifiersURN: urn:nbn:se:su:diva-40499ISBN: 978-91-89658-69-1OAI: oai:DiVA.org:su-40499DiVA: diva2:324235