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The Unseen Enemy: The Dark Horse
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)In: Disaster Prevention and Management, ISSN 0965-3562, Vol. 11, no 1, 5-11 p.Article in journal (Refereed) Published
Abstract [en]

The study’s focal point is the obvious parameter that we all have in most of our relationships, which is the unknown parameter. What is it that we do not know? In other words, the process of relationship building on the market often suffers from certain events or “dark horses” that are difficult to handle in long-term relationships. Such events often illuminate themselves through questions like why, what, who, and so on, when we examine firms. Examples of situations where unpredicted events appear and destroy relationships are given in the paper. The paper ends with a discussion, and some suggestions, on how to solve the problem of “dark horses”.


Place, publisher, year, edition, pages
2002. Vol. 11, no 1, 5-11 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-41067DOI: 10.1108/09653560210421655OAI: diva2:328094
Available from: 2010-07-01 Created: 2010-07-01 Last updated: 2010-09-24Bibliographically approved

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Preiholt, Håkan
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