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The art of financial relations: reflection on strategic growth
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)In: Corporate Communications: An International Journal. Vol. 9., ISSN 1356-3289, Vol. 9, no 1, 50-56 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of the present article is to discuss the role of financial marketing in the creation of self-reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where there is no free interplay of supply and demand. On the other hand, it would be wrong to consider every rise in the share price, which is not related to assets in place, as a bubble. The real art of financial marketing is to present to the public in an intelligible and convincing manner, the real options embedded in the firm's growth opportunities

Place, publisher, year, edition, pages
2004. Vol. 9, no 1, 50-56 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-41070DOI: 10.1108/13563280410516492OAI: diva2:328107
Available from: 2010-07-01 Created: 2010-07-01 Last updated: 2010-09-24Bibliographically approved

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Preiholt, Håkan
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