Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The art of financial relations: reflection on strategic growth
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)In: Corporate Communications: An International Journal. Vol. 9., ISSN 1356-3289, Vol. 9, no 1, 50-56 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of the present article is to discuss the role of financial marketing in the creation of self-reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where there is no free interplay of supply and demand. On the other hand, it would be wrong to consider every rise in the share price, which is not related to assets in place, as a bubble. The real art of financial marketing is to present to the public in an intelligible and convincing manner, the real options embedded in the firm's growth opportunities

Place, publisher, year, edition, pages
2004. Vol. 9, no 1, 50-56 p.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-41070DOI: 10.1108/13563280410516492OAI: oai:DiVA.org:su-41070DiVA: diva2:328107
Available from: 2010-07-01 Created: 2010-07-01 Last updated: 2010-09-24Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full texthttp://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-41070

Search in DiVA

By author/editor
Preiholt, Håkan
By organisation
School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 29 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf