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Corporate Social Responsibility in the Wind Power Industry: - a study about CSR preferences and stakeholder involvement
Stockholm University, Stockholm Resilience Centre.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis aims to determine what CSR issues stakeholders in the wind power industry careabout and how stakeholders want to be involved in these issues. The objective is furthermoreto test and improve the theory of stakeholder involvement – the normative idea thatstakeholder management should strive for maximum stakeholder involvement.The study is carried out using a case study, o2, an important actor in the wind power industryin Sweden. Five stakeholder groups are included in the study, customers, capital providers, inthe form of a major bank and a private equity company, NGO’s and lastly regulators.The study contributes directly to the stakeholder management practices in the wind powerindustry by giving guidance on how to prioritize among different stakeholder groups as wellas to the untested theory of stakeholder involvement by applying the theory to a real casestudy.The result of the study suggests that stakeholders value environmentally related CSR issuesmore than socially related CSR issues. In particular the issues of emissions and flora & faunaare classified as the most important CSR issues for the wind power industry to manage.Furthermore, the theory of stakeholder involvement is shown to be misleading for thestakeholders closest to the company, the once with a direct contractual stake (customers andcapital providers). However, it is shown to be directly applicable, and useful, to thestakeholders more external to the company (NGO’s and regulators).

Place, publisher, year, edition, pages
2009. , 81 p.
Keyword [en]
Corporate Social Responsibility, stakeholder management, stakeholder involvement, wind power
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:su:diva-41222OAI: diva2:329099
Life Earth Science
Available from: 2010-07-07 Created: 2010-07-07 Last updated: 2010-07-07Bibliographically approved

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