Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
What about interaction?: Networks and brands as integrators within service-dominant logic
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
Sodertorn University, Department of Business and Enterpreneurship.
2009 (English)In: International Journal of Service Industry Management, ISSN 0956-4233, E-ISSN 1758-6704, Vol. 20, no 4, 420-432 p.Article in journal (Refereed) Published
Abstract [en]

The paper conceptualizes the key actors involved in the co-creation process as Brand Governor, Providers and Customers. In addition, it proposes an advancement of the service brand-relationship-value triangle introduced by Brodie et al. by linking the key processes and actors in the triangle. It is found that the network approach provides a deeper understanding of how actors integrate with one another and how this interaction leads to co-created outcomes that can be translated into value

Place, publisher, year, edition, pages
UK: Emerald , 2009. Vol. 20, no 4, 420-432 p.
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-42230DOI: 10.1108/09564230910978511 (ISI: 000269269000010OAI: oai:DiVA.org:su-42230DiVA: diva2:344467
Available from: 2011-01-18 Created: 2010-08-19 Last updated: 2017-12-12Bibliographically approved
In thesis
1. Co-Creating Value: Reframing Interactions in Service Consumption
Open this publication in new window or tab >>Co-Creating Value: Reframing Interactions in Service Consumption
2011 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. The existing literature has predominantly focused on emphasizing either how co-creation processes are organized from a provider perspective or how consumers create value in their consumption practices. In taking either a service-provider or consumption perspective, previous research disregards the complexity of interactions between two or more actors, and that interactions often are characterized by tensions and conflicts. The aim of this thesis is therefore to analyze how constellations of various actors interact to co-create value, and to demonstrate possible implications for marketing theory and research on value co-creation. This is done by examining different constellations of actors’ interactions, emphasizing organization and consumption of services in sport and tourism, two fruitful contexts for investigating complex actor constellations.

In marketing theory, Service Dominant logic (S-D logic) has evolved into a key framework for conceptualizing and organizing value co-creation. The focus on the organization of value co- creation has occurred at the expense of emphasizing actors’ rich and varied competences and the contextual conditions that permeate actors’ interactions. Therefore, as another contribution, the present thesis further bridges S-D logic with socio-cultural oriented consumption theory on meaning creation, and how available recourses are made use of by organizations and consumers. Drawing on these two frameworks, and by conducting 52 interviews with respondents from actor groups, this thesis provides a systematization of interactions, demonstrating that value co-creation is dependent on the constellation of actors, their often contradicting interests and their various competences. The following types of interactions for value co-creation are suggested: converged, diverged, disjointed and fragmented.

Place, publisher, year, edition, pages
Stockholm: School of Business, Stockholm University, 2011. 87 p.
Keyword
Value, interaction, service, co-creation, operant resources, consumption
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-63686 (URN)978-91-7447-401-5 (ISBN)
Public defence
2011-12-09, Gröjersalen, hus 3, Kräftriket, Roslagsvägen 101, Stockholm, 13:00 (Swedish)
Opponent
Supervisors
Note
At the time of doctoral defence, the following papers were unpublished and had a status as follows: Paper nr.3: Manuscript; Paper nr.4: Manuscript.Available from: 2011-11-17 Created: 2011-10-26 Last updated: 2011-11-09Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Fyrberg, Anna
By organisation
Marketing
In the same journal
International Journal of Service Industry Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 264 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf