What about interaction?: Networks and brands as integrators within service-dominant logic
2009 (English)In: International Journal of Service Industry Management, ISSN 0956-4233, E-ISSN 0956-4223, Vol. 20, no 4, 420-432 p.Article in journal (Refereed) Published
The paper conceptualizes the key actors involved in the co-creation process as Brand Governor, Providers and Customers. In addition, it proposes an advancement of the service brand-relationship-value triangle introduced by Brodie et al. by linking the key processes and actors in the triangle. It is found that the network approach provides a deeper understanding of how actors integrate with one another and how this interaction leads to co-created outcomes that can be translated into value
Place, publisher, year, edition, pages
UK: Emerald , 2009. Vol. 20, no 4, 420-432 p.
Economics and Business
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-42230DOI: 10.1108/09564230910978511 (ISI: 000269269000010OAI: oai:DiVA.org:su-42230DiVA: diva2:344467