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The effect of the Internet on front-line employee skills: exploring banking in Sweden and France
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2010 (English)In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 30, no 8, 1245-1261 p.Article in journal (Refereed) Published
Abstract [en]

This paper aims to explore (1) the Internet effects on the nature of the face-to-face service encounter and (2) what demands this introduces on front-line service employee skills in a banking context. The paper draws on empirical data generated from two banks in Sweden and France, where in-depth interviews with 21 managers have been carried out. The paper argues that in light of the Internet, the face-to-face service encounter is becoming increasingly interactive and customized, where much attention is paid towards building and maintaining relationships with customers, providing advice and support in customer's decision making, and also, learning from and acquiring qualitative information about the customer. This up-scaling of the face-to-face service encounter entails an increase in job complexity and task discretion, involving demands for high-level skills such as information provisioning and evaluation, and emotional skills such as empathy, interpretive skills, conversational skills, and management of body language.

Place, publisher, year, edition, pages
2010. Vol. 30, no 8, 1245-1261 p.
Keyword [en]
Internet, skills, service employee, up-skilling, customer relationship
National Category
Computer and Information Science
URN: urn:nbn:se:su:diva-49225DOI: 10.1080/02642060802350979ISI: 000278159800003OAI: diva2:376811
authorCount :2Available from: 2010-12-13 Created: 2010-12-13 Last updated: 2011-02-22Bibliographically approved

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