Constructing the Image of the Fan: The World Cup 2010
2010 (English)Conference paper (Refereed)
Images of fans have a central place in the media construction of mega-sport events. In this paper we examine this phenomenon, drawing on fieldwork carried out during the football World Cup 2010. The study is part of a project investigating how local and transnational events are mediated through large format screens in public space, and including the public’s media practices. Here we trace fans’ performance of identity in several of the public viewing areas (PVAs) established for the World Cup. First we look at the identities that are negotiated and expressed within PVAs. In what ways are local, national and regional identities mixed and recast within the context of the event? Then we turn to the media flow, where we find that the screen content in each venue must be understood both in terms of broadcasting and narrowcasting, and address the questions: How do professional media report in and from the fan parks? Finally, how do these reports relate to coverage from the stadiums? Despite visual similarities and reciprocity between the performance of fandom in PVAs and the image of the fan that is broadcast transnationally, the images serve different functions in these different venues.
Place, publisher, year, edition, pages
Media, sport, fan culture, Football World Cup 2010
IdentifiersURN: urn:nbn:se:su:diva-50799OAI: oai:DiVA.org:su-50799DiVA: diva2:382516
at International Conference on Media and Sport (INCOMES)