In the article we examine the management of social emotions and friendship bonds by analysing the young adults' pub and drinking diaries. We assume that emotions that are embodied in the management of friendship ties can be reduced to the emotions of pride and shame. According to Scheff, as primary social emotions, they are present in all communication and action. They express for the participants of interaction the actual "temperature" of social relations. Pride refers to a strong and safe involvement in interaction, in which individuals feel themselves fine and respectful. In a shameful state, individuals, in turn, experience themselves negatively in the eyes of others, which imply that social bonds are intimidated. The analysis of drinking experiences from the viewpoint of pride and shame brings expressively forth how drinking strengthens or weakens different kinds of social relations and dynamics and how actors try to attach to them or secede from them. In the diary narratives, the pride and shame of drinking is most strongly associated with reinforcement and bonding efforts of ties of friendship that are considered laid-back and like-minded. In relation to them the status, competition, the emphasis of one's self and indulging in love affairs occur in the narratives considerably more seldom, and if they occur, they rather contribute to shameful experiences or remain subordinate to friendship.