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How issues become (Re)constructed in media: Discursive practices in the AstraZeneca merger
Linköpings universitet.
Stockholm University, Faculty of Social Sciences, School of Business.
Helsinki School of Economics.
Aalto university.
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2002 (English)In: Brittish Journal of Management, ISSN 1467-8551, Vol. 13, no 2, 123-140 p.Article in journal (Refereed) Published
Abstract [en]

In this article, we put forward a novel way of exploring difference and contradiction in merging organizations. We examine how the media (re)constructs meanings in a major cross-border merger. Based on an analysis of press coverage, we attempt to specify and illustrate how particular issues are (re)constructed in media texts through interpretations of ‘winning’ and ‘losing’. We also show how specific discourses are drawn on in this (re)construction. In the merger studied, discourse based on economic and financial rationale dominated the media coverage. Discourse promoting nationalistic sentiments, however, provided an alternative discursive frame to the dominant rationalistic discourse. We argue that the two basic discourses are enacted in three analytically distinct discursive practices in the media: factualizing, rationalizing and emotionalizing. We suggest that the ability of different actors such as top managers to make use of different discursive strategies and resources in promoting their ‘versions of reality’ in the media (or public discussion) is a crucial avenue for research in this area.

Place, publisher, year, edition, pages
John Wiley & Sons, Inc. , 2002. Vol. 13, no 2, 123-140 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-52947DOI: 10.1111/1467-8551.00227OAI: diva2:389441
Available from: 2011-01-19 Created: 2011-01-19 Last updated: 2011-01-21Bibliographically approved

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Löwstedt, Jan
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ReferencesLink to record
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