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The new service marketing
Stockholm University, Faculty of Social Sciences, School of Business.
2010 (English)In: Marketing Theory - A Student Text / [ed] Baker, M.J. and Saren, M, London: Sage , 2010Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Sage , 2010.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-53779OAI: diva2:391273
Available from: 2011-01-24 Created: 2011-01-24Bibliographically approved

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Gummesson, Evert
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School of Business
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