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The Certain Uncertainty: Service Marketing And Risk - The Reverse Logic Of Sport Sponsoring
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2010 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-53909OAI: diva2:391558
EURAM, European Academy of Management, Tor Vergata University Rome, Italy 19-22 June
Available from: 2011-01-25 Created: 2011-01-25Bibliographically approved

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Fyrberg, Anna
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