Co-reating value with customers and other stakeholders: On a paradigm shift in marketing and service
2010 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-53928OAI: oai:DiVA.org:su-53928DiVA: diva2:391608
COMBI2010, Laurea University, Vantaa, Finland, October.