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Sponsoring the Olympic Games in Beijing: A longitudinal analysis of sponsor advertising strategies
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2010 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-54079OAI: oai:DiVA.org:su-54079DiVA: diva2:391908
Conference
27th Annual Meeting of the Euro-Asia Management Studies Association
Available from: 2011-01-25 Created: 2011-01-25 Last updated: 2015-05-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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