Presentation-Order Effects for Aesthetic Stimulus Preference
(English)Manuscript (preprint) (Other academic)
For preference comparisons of paired successive musical excerpts, Koh (1967) found time-order effects (TOEs) that correlated negatively with stimulus valence–a tendency to prefer the first of two unpleasant excerpts and vice versa. Here we present three experiments designed to investigate whether valence-level dependent order effects for aesthetic preference (a) can be accounted for using Hellström’s (e.g., 1979) sensation-weighting (SW) model, (b) can be generalized to successive and to simultaneous visual stimuli, and (c) vary, in accordance with the stimulus weighting, with interstimulus interval (ISI; successive stimuli) or stimulus duration (simultaneous stimuli). Participants compared paired successive jingles (Experiment 1), successive color patterns (Experiment 2), and simultaneous color patterns (Experiment 3), selecting the preferred stimulus in each pair. Results were described well with the SW model: In Experiments 1 and 2, there were consistently higher weights for the second stimulus than for the first and negatively valence-level dependent TOEs. In Experiment 3, there was no consistent laterality effect on the stimulus weighting and no valence-level dependent SOE. In terms of the SW model, the valence-level dependent TOEs can be explained as a consequence of the differential stimulus weighting in combination with stimulus valence varying from low to high, and the absence of valence-level dependent SOEs as a consequence of the absence of systematic differential stimulus weighting. For successive stimuli, there were no important effects of ISI on the stimulus weighting and TOEs, and, for simultaneous stimuli, there was only a small effect of duration on the stimulus weighting, possibly reflecting stimulus scanning.
time-order effect, space-order effect, preference judgment, sensation weighting
Research subject Psychology
IdentifiersURN: urn:nbn:se:su:diva-54196OAI: oai:DiVA.org:su-54196DiVA: diva2:392195