Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Presentation-Order Effects for Aesthetic Stimulus Preference
Stockholm University, Faculty of Social Sciences, Department of Psychology.
Stockholm University, Faculty of Social Sciences, Department of Psychology.
(English)Manuscript (preprint) (Other academic)
Abstract [en]

For preference comparisons of paired successive musical excerpts, Koh (1967) found time-order effects (TOEs) that correlated negatively with stimulus valence–a tendency to prefer the first of two unpleasant excerpts and vice versa. Here we present three experiments designed to investigate whether valence-level dependent order effects for aesthetic preference (a) can be accounted for using Hellström’s (e.g., 1979) sensation-weighting (SW) model, (b) can be generalized to successive and to simultaneous visual stimuli, and (c) vary, in accordance with the stimulus weighting, with interstimulus interval (ISI; successive stimuli) or stimulus duration (simultaneous stimuli). Participants compared paired successive jingles (Experiment 1), successive color patterns (Experiment 2), and simultaneous color patterns (Experiment 3), selecting the preferred stimulus in each pair. Results were described well with the SW model: In Experiments 1 and 2, there were consistently higher weights for the second stimulus than for the first and negatively valence-level dependent TOEs. In Experiment 3, there was no consistent laterality effect on the stimulus weighting and no valence-level dependent SOE. In terms of the SW model, the valence-level dependent TOEs can be explained as a consequence of the differential stimulus weighting in combination with stimulus valence varying from low to high, and the absence of valence-level dependent SOEs as a consequence of the absence of systematic differential stimulus weighting. For successive stimuli, there were no important effects of ISI on the stimulus weighting and TOEs, and, for simultaneous stimuli, there was only a small effect of duration on the stimulus weighting, possibly reflecting stimulus scanning.

Keyword [en]
time-order effect, space-order effect, preference judgment, sensation weighting
National Category
Psychology
Research subject
Psychology
Identifiers
URN: urn:nbn:se:su:diva-54196OAI: oai:DiVA.org:su-54196DiVA: diva2:392195
Available from: 2011-01-26 Created: 2011-01-26 Last updated: 2011-01-30Bibliographically approved
In thesis
1. Valence-Level Dependent Presentation-Order Effects in Preference Judgments
Open this publication in new window or tab >>Valence-Level Dependent Presentation-Order Effects in Preference Judgments
2011 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Reversal of the stimulus-presentation order often affects the outcome in paired stimulus comparison. Psychophysicists have found that the size and direction of the order effects depend on the compared stimuli’s magnitudes, but this magnitude dependence does not seem to have been recognized previously in cognitive research on preference judgment. The main objective of the present doctoral thesis was to investigate whether analogous valence-level dependent order effects exist for preference judgments of aesthetic preference of visual and of auditory stimuli (Study I) and of everyday objects and phenomena (e.g., Apple-Pear, Headache-Stomachache) denoted by labels and presented in a simple survey-questionnaire format (Studies II-III). An additional objective was to investigate if potential valence-level dependent order effects in Studies I-III could be accounted for using Hellström’s (1979, 2000) sensation weighting (SW) model. In Study I, there were valence-level dependent order effects favoring the second of two pleasant stimuli but the first of two unpleasant stimuli presented successively, but there were none for stimuli presented simultaneously. In Study II, there were valence-level dependent word-order effects (WOEs) favoring the left and first-read of two attractive stimuli but the right and last-read of two unattractive ones. Results were well accounted for using the SW model with a higher weight (i.e., greater impact on the comparison) for the second and the left stimulus in Studies I and II, respectively, and the valence level varying from low to high. Results of Study III indicate that the valence-level dependent WOEs in Study II were not due to the spatial positioning (left-right) of the stimuli but to the comparison being directed; the first read stimulus was compared to the second read, yielding a higher weight for the first read stimulus. The present results demonstrate robust order effects large enough to be of theoretical as well as practical relevance.

Place, publisher, year, edition, pages
Stockholm: Department of Psychology, Stockholm University, 2011. 73 p.
Keyword
Preference judgment, order effects, stimulus valence, sensation weighting, feature matching, comparison direction
National Category
Psychology
Research subject
Psychology
Identifiers
urn:nbn:se:su:diva-54202 (URN)978-91-7447-204-2 (ISBN)
Public defence
2011-02-25, David Magnussonsalen (U31), Frescati Hagväg 8, Stockholm, 13:00 (English)
Opponent
Supervisors
Note

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 1: Manuscript. Paper 2: In press. Paper 3: Manuscript.

Available from: 2011-01-26 Created: 2011-01-26 Last updated: 2013-09-05Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Englund, Mats P.Hellström, Åke
By organisation
Department of Psychology
Psychology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 67 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf