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Distribution Strategies for Premium and Volume Brands in Highly Competitive Consumer Markets
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2008 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 15, no 4, 250-265 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2008. Vol. 15, no 4, 250-265 p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:su:diva-57567DOI: 10.1016/j.jretconser.2007.05.006OAI: oai:DiVA.org:su-57567DiVA: diva2:416363
Available from: 2011-05-11 Created: 2011-05-11 Last updated: 2017-12-11Bibliographically approved

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