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Many-to-many marketing as grand theory: A Nordic school contribution
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2006 (English)In: The service-dominant logic of marketing: dialog, debate, and directions / [ed] Robert F. Lusch, Stephen L. Vargo, Armonk, N.Y.: M. E. Sharpe, 2006, 339-353 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Armonk, N.Y.: M. E. Sharpe, 2006. 339-353 p.
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Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-57825ISBN: 0-7656-1491-X (hft.)ISBN: 0-7656-1490-1 (inb.)OAI: diva2:418211
Available from: 2011-05-20 Created: 2011-05-20 Last updated: 2013-09-30Bibliographically approved

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Gummesson, Evert
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