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Relationship marketing: from CRM and one-to-one to many-to-many networks
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2006 (English)In: Marketing: broadening the horizons / [ed] Stefan Lagrosen, Göran Svensson, Lund: Studentlitteratur, 2006Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2006.
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Business Administration
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Business Administration
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URN: urn:nbn:se:su:diva-57829ISBN: 91-44-03983-2 (print)OAI: oai:DiVA.org:su-57829DiVA: diva2:418237
Available from: 2011-05-20 Created: 2011-05-20 Last updated: 2013-09-30Bibliographically approved

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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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