The existing knowledge of Chinese business style is based largely on the perception of China as one single homogeneous land and the Chinese as doing business in “the Chinese style”. This “one China, one style” approach had its advantages and was acceptable at a time when Western companies started embarking on their China mission. But, after many years of extensive operations on Chinese soil, Western managers have come to realize that there exist “many Kingdoms” within the Middle Kingdom and there is a variety of “Chineseness” among the Chinese. How to understand and cope with the diverse patterns of Chinese business behaviour within China poses an increasing challenge to management. The purpose of this chapter is to conduct an exploratory study of the diversity of Chinese business styles from a regional subcultural perspective. A survey was conducted among Swedish companies to identify the differences in Chinese business negotiating style between Beijing, Shanghai, and Guangzhou. The profiles of businesspeople from the three regions are discussed and compared with each other. The chapter concludes with a number of theoretical and managerial implications.