Promoting innovation in service production based on better practices: deconstructing business as usual
2011 (English)In: Promoting innovation in the service sector / [ed] Ján Kubiš, Geneva (Switzerland): Printed at United Nations , 2011, 151-162 p.Chapter in book (Refereed)
This chapter is a contribution to the discussion of how economic activity in business life is becoming more service-oriented. A growing focus on services within the study of marketing has evolved into a theory of a transformation from a goods-dominant logic (G-D logic) to a service-dominant logic (S-D logic). A central concern of marketing scholars focusing on S-D logic is this evolution of a new logic. It is assumed that there is a transformation in progress. The present chapter seeks to contribute to this line of literature by deconstructing business as usual and define nine commonalities among the heterogeneous service companies and proceed to further the understanding and potential of knowledge transfers across sectors. In an attempt to inject service research into the policy literature the following chapter develops a new model for case-based policy recommendations in the field of services.
Place, publisher, year, edition, pages
Geneva (Switzerland): Printed at United Nations , 2011. 151-162 p.
New service development, Service innovation
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-59041ISBN: 978-92-1-117039-9OAI: oai:DiVA.org:su-59041DiVA: diva2:424810