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The practical value of adequate marketing management theory
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2004 (English)In: Applying qualitative methods to marketing management research / [ed] Renate Buber, Johannes Gadner, Lyn Richards, Basingstoke: Palgrave Macmillan, 2004, 3-31 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Basingstoke: Palgrave Macmillan, 2004. 3-31 p.
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Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-59064ISBN: 978-1-4039-1660-0ISBN: 1-4039-1660-8OAI: diva2:425068
Available from: 2011-06-20 Created: 2011-06-20 Last updated: 2013-08-29Bibliographically approved

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Gummesson, Evert
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