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Early Soviet Advertising: We Have to Extract All the Stinking Bourgeois Elements
Department of Communication and Journalism, University of Maine.
2007 (English)In: Journalism History, ISSN 0094-7679, Vol. 33, no 1, 42-50 p.Article in journal (Refereed) Published
Abstract [en]

This article unveils the roots of Soviet advertising and the sources for its inspiration, some of which resided in Russian revolutionary visual propaganda as well as in capitalist advertising. It analyzes the 1920s, which was when the idea of socialist advertising was seriously discussed and utilized in the media. Zhurnalist, a trade publication for print workers, was closely supervised by the Communist Party, which considered advertising a wasteful economic activity peculiar to capitalism and incompatible with socialism. However, the magazine took a pro-advertising position that probably resulted from the overall interest in advertising on the ideological level. The article argues that the advertising in Zhurnalist reflected the authorities' desire to utilize this traditionally capitalist tool for the benefit of the socialist economy.

Place, publisher, year, edition, pages
2007. Vol. 33, no 1, 42-50 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-59425OAI: diva2:427191
Available from: 2011-06-27 Created: 2011-06-27 Last updated: 2011-06-28Bibliographically approved

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Tolstikova, Natalia
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