Kissing to be Clever: Gender Politics of Pop, the Russian Way
2006 (English)In: Proceedings of the 8th Conference on Gender, Marketing, and Consumer Behavior / [ed] Lorna Stevens and Janet Borgerson, 2006, 117-133 p.Conference paper (Other academic)
Two teenage girls kissing each other are Russia’s most successful and most controversial pop export ever. We position this pop phenomenon “Tatu” as center of a case study of the intersection of female sexuality and global consumer culture. We identify the issue of gendered authenticity as the basic subtext of Tatu’s public perception. In our main hypothesis, the actual use of gendered authenticity in relation to Tatu is criticized for misapprehending the feminized traditions of pop music. Furthermore, we criticize the ethnocentrism in the Tatu controversy with an analysis of their specific Russianness in the global cultural flow.
Place, publisher, year, edition, pages
2006. 117-133 p.
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-59427OAI: oai:DiVA.org:su-59427DiVA: diva2:427201
8th Conference on Gender, Marketing, and Consumer Behavior