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Rabotnitsa:  The Paradoxical Success of a Soviet Women’s Magazine
Department of Journalism and Communication, University of Maine.
2004 (English)In: Journalism History, ISSN 0094-7679, Vol. 30, no 3, 131-140 p.Article in journal (Refereed) Published
Abstract [en]

Rabotnitsa, the oldest Russian magazine for women, has a long history. It started in 1914 before the October Revolution and not only survived rigid Communist Party censorship but became the most popular publication in the Soviet Union. This article looks at the strengths and the strategies that made this long and successful history possible, paying attention to the various topics that were written about in the magazine as well as the types of photographs that appeared and the changes that occurred over time. It concludes that women readers not only wanted to compare their lives with those of other women, but they sought standards and social ideals that they could emulate while adhering to party requirements. In Rabotnitsa, Soviet women found a friend, an adviser, a consultant, and an entertainer.

Place, publisher, year, edition, pages
2004. Vol. 30, no 3, 131-140 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-59428OAI: diva2:427207
Available from: 2011-06-27 Created: 2011-06-27 Last updated: 2011-06-28Bibliographically approved

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Tolstikova, Natalia
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