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Early Soviet Advertising: 'We Have to Extract All the Stinking Bourgeois Elements'
University of Maine, Orono.
2004 (English)In: Advances in Consumer Research, ISSN 0098-9258, Vol. 31, 176-176 p.Article in journal (Refereed) Published
Abstract [en]

This paper is the first part of the ongoing project to reconstruct the history of the Soviet advertising throughout the history of the regime. It utilizes interpretive, historical and textual methods of analysis. The October Revolution of 1917 ruptured the gradual development of history in all life venues including advertising. The paper argues that in Russia, advertising underwent the stages of development similar to that of America, including industrialization and modernization.

Place, publisher, year, edition, pages
2004. Vol. 31, 176-176 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-59430OAI: diva2:427214
Available from: 2011-06-27 Created: 2011-06-27 Last updated: 2011-06-28Bibliographically approved

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Tolstikova, Natalia
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