Early Soviet Advertising: 'We Have to Extract All the Stinking Bourgeois Elements'
2004 (English)In: Advances in Consumer Research, ISSN 0098-9258, Vol. 31, 176-176 p.Article in journal (Refereed) Published
This paper is the first part of the ongoing project to reconstruct the history of the Soviet advertising throughout the history of the regime. It utilizes interpretive, historical and textual methods of analysis. The October Revolution of 1917 ruptured the gradual development of history in all life venues including advertising. The paper argues that in Russia, advertising underwent the stages of development similar to that of America, including industrialization and modernization.
Place, publisher, year, edition, pages
2004. Vol. 31, 176-176 p.
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-59430OAI: oai:DiVA.org:su-59430DiVA: diva2:427214