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Implementing the marketing concept: from service and value to lean consumption
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2006 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 6, no 3, 291-293 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2006. Vol. 6, no 3, 291-293 p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:su:diva-59495DOI: 10.1177/1470593106066782OAI: oai:DiVA.org:su-59495DiVA: diva2:428554
Note

Invited commentaries on the service-dominant logic by participants in The Otago Forum

Available from: 2011-06-30 Created: 2011-06-30 Last updated: 2017-12-11Bibliographically approved

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