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Qualitative research in marketing: roadmap for a wilderness of complexity and unpredictability
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2005 (English)In: European Journal of Marketing, ISSN 0309-0566, Vol. 39, no 3/4, 309-327 p.Article in journal (Refereed) Published
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2005. Vol. 39, no 3/4, 309-327 p.
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Business Administration
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Business Administration
URN: urn:nbn:se:su:diva-59726DOI: 10.1108/03090560510581791OAI: diva2:430038
Available from: 2011-07-06 Created: 2011-07-06 Last updated: 2015-09-29Bibliographically approved

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