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Return on Relationships (ROR): the Value of Relationship Marketing and CRM in Business-to-Business Contexts
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2004 (English)In: Journal of Business and Industrial Marketing, ISSN 0885-8624, Vol. 19, no 2, 136-148 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2004. Vol. 19, no 2, 136-148 p.
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Business Administration
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URN: urn:nbn:se:su:diva-59768DOI: 10.1108/08858620410524016OAI: oai:DiVA.org:su-59768DiVA: diva2:430809
Available from: 2011-07-12 Created: 2011-07-12 Last updated: 2015-10-06Bibliographically approved

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